Cognitive decisions are at the heart of monetizing advanced analytics for data science. They are the functional value for why advanced analytics models and related business rules are developed and implemented. Cognitive decisions include management decisions and insights as well as transactional decisions in service processes. The full value of analytics demands that decision analysis is in scope for every project. Without a new kind of decision process, there is little to no operational gain from applied analytics.
Why Decision Science?
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The Analytic Executive 