Productivity and Analytics

April 26, 2015 — Leave a comment

Analytic Executives should be reading The Race Against the Machine, Brynjolfsson and McAfee. 2011.

I will quote from the book to raise the point that process re-engineering is critical to analytics return on investment.

“The most productive firms reinvented and reorganized rights, incentive systems, information flows, hiring systems, and others aspects of organizational capital to get the most from the technology…..The intangible organizational assets are typically much harder to change, but they are also much more important to the success of the organization.”

This is partly why analytics needs to rise to the level of a corporate function, with staff level executive leadership, so as to be able to move the organization to re-engineer itself for the technology.

Edward H. Vandenberg

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